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Because of our experience in search engine optimization, your site is built from the ground up with search engine placement in mind. A web site can promote not only your company, but the products you need to sell.
There are many ways to promote your web site. The easiest way of course is to let your customers know you have one. If you have an interesting site that has new and fresh content, (and maybe a contest or two), they will return to your site. HTML news letters, other sites with links to yours, your web address on all your literature and business cards, and your sales people and receptionist mentioning your web site all help in letting your current customers know you have a web site.
Search Engines provide a way for customers to find your site when they are looking for a supplier for a particular product or category of products. Search Engines are divided into two categories. True search engines and directories. A search engine allows your customers to look for a specific item or topic. Directories let you drill down through multiple categories to find what you need.
Placement in search engines requires more than using META tags. A web site needs to be designed from the beginning with search engine placement in mind. Good placement in the search engines is critical in attracting new customers, and new customers is one reason you decided to have a web site.
Good search engine placement is not a one shot deal. Your site is first evaluated for design, content, graphics, links, and META tags. Search engines are polled for your current inclusion, and key words are determined. Your site is then optimized and submitted. Four to six weeks later the results are evaluated, and your site tweaked to resubmit, and the process begins again.
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